FEATUREd :
WeTransfer | Verve | Bystander | Design X Design | Lover And Co | Story of Space | City Lab by The Atlantic | Slate | The Little Yellow Book | GIFIXIBIT | Print Week India | Homegrown | Sunday Guardian | Kadak
Pavithra is a Design Director at Landor, London. Her portfolio of work is spread across wide ranging corporate and consumer segments from technology, food and beverage, fashion, education, and the arts.
Outside of this, Pavithra’s practice lies in the cross-sections of life explored within a cultural context. She is one of the core members of Kadak, a collective of South-Asian women, non binary and queer folk who work with graphic storytelling of different kinds. She is a mentor at WPP Stella which aims to develop, accelerate the careers of women leaders within WPP. In 2023, she was part of ADC’s 101+1 Exhibit where AI meets human. In 2021, she was the first Indian jury for One Show’s Young Guns 19 – under 30 portfolio competition. In 2017, she was listed as one of the 20 under 35 emerging designers in India by Design x Design and Alliance Francaise De Delhi.
Pavithra’s interview, ‘The World of Indian Graphic Design’ can be heard on the podcast, Audiogyan. Pavithra’s work has been awarded both locally and globally from Kyoorius, Graphis to Transform Awards and has been published on WeTransfer, Verve, City Lab, Bloomberg and Sunday Guardian. In pursuit of her ancillary interests, she recently studied data visualisation from Parsons, The New School and type design from Type Paris.
Prior to Landor, she also co-founded as small initiative called Postcard People and worked with a school at Teach for India on their art class. In her spare hours, she reads voraciously, embraces heirloom recipes from her mother and tends to the family terrace garden.
Always open for conversation on LinkedIn